The way firms are set up drives extraction (rather than circularity) of materials from the natural world and exploitation of employees and consumers. The pattern, so pervasive we take it for granted, is capitalism. The term describes the way individuals own organisations which employ people to make goods and services to sell to consumers. Firms set up in this way do not perform to what most people would set as requirements of an economy. Some call that market failure. This E-Book will be useful to policy makers looking to correct the various market failures that can occur when drivers are too strong and regulations and market-based incentives too negatively weighted.